DENVER—Salba Smart was awarded the ‘Non-GMO Project Verified’ seal for its Whole and Ground Salba grain. Salba Smart is also taking part in the first ever Non-GMO Month educational campaign. Running throughout October in more than 600 natural food stores, independent retailers and co-ops nationwide, the campaign will spotlight Non-GMO Day on Oct. 10, 2010.
According to the Non-GMO Project, products in Europe that contain more than 0.9 percent GMO ingredients are labeled by the government. In the United States and Canada, where it is estimated that GMOs are present in more than 75 percent of processed foods, labels are not required.
To assist consumers, The ‘Non-GMO Project Verified’ seal was created to identify manufacturers that have complied with standards set by the first third-party non-GMO verification program in the U.S. Organized by the non-profit Non-GMO Project, compliance includes ingredient testing to confirm that products have not been genetically modified to merge DNA from different species of plants, animals, viruses or bacteria. More than 900 products have been verified to date, with thousands more in the process of applying for a seal.
“Receiving the ‘Non-GMO Project Verified’ seal for our Whole and Ground Salba grain is a very important achievement for our company,” said Salba Smart’s managing partner, Rally Ralston. “We know that consumers are concerned about the issues of GMOs in the food chain, and they are looking for products that have been certified not to contain them. The seal provides assurance to retailers and their customers of the quality of Salba Smart ingredients. We care deeply about the issue of GMOs and we’re excited to be part of the month-long awareness campaign that will run in retail stores throughout October.”